Audiences are often defined by GEARS. G standing for gender. Having looked at the BFI exit polls of the films screened to audiences screened to some 150 people, I noticed that films involving action conventions and moderate levels of violence tended to be skewed towards a male audience.
I think it is likely that my audience will be mostly under 35.
It has been proven by the BFI exit polls that over a 3rd of audiences say that they decided to see a film because of an in-cinema trailer. Therefore, I would aim to screen my own film trailer before screenings of the following films: Mother, IT and Annabelle.
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