RESEARCH: OKJA TRAILER

Okja is a Netflix original film so it won't be shown at the cinemas, there has been controversy about it being involved in the Cannes film festival. Cinematic trailers appears in front of trailers already being shown in attempt to attract a similar audience. Cinema managers protect the window in which the films are screened in order to make more money off cinema and food sales.

The trailer clearly delivered the theme which is about the conflict between the food industry and animal rights. For Levi-Strauss, texts usually use binary oppositions. In this trailer it is clear that audiences are invited to side with the small innocent girl who takes on corporate greed. For Stuart Hall,  the meaning of the texts reside in the viewer rather than in the text itself. However, for this film the preferred reading would be on the side of animal rights. 

Establishing shot idealise nature and where she is living. The song called the one I love shows the love between the animal and the girl. The narration of a woman voice starts of in a nice away towards the creature but then cuts to an industry environment and shows she is talking about it as food. The narrative is made clear. The girl is always centre frame which shows she is the hero and that she will do anything to save the creature. When the audiences sees her holding a small toy of the creature and looking into the distance you can she is going on a quest to get her creature back. In keeping with all trailers there is very little dialogue, just one liners. Tilda swindon is seen as the villain she is shown grinning saying 'it was a shame we had to tell all these little white lies'. Earlier the spokesman said to the girl 'we will get Okja back'.

Trailers need to build to a powerful end, a series of hards cuts help achieve this as it all builds up when she is sliding down a cliff and Okja saves her as the narration is saying 'put your hands together for...'which shows he is also heroic.